The PowerShot ELPH 510 HS features a powerful Genuine Canon 12x Zoom Lens that delivers outstanding optical performance and versatility. Fitting such a high-performance lens with such wide zoom range into a camera so thin would normally be considered an impossible feat. Canon’s expert optical engineering met the challenge by developing a light-folding retractable-prism lens barrel, which achieves outstanding compactness with high zoom power and superb performance. The zoom starts at 28mm wide-angle and extends to 336mm telephoto (35mm equivalent), covering an exceptionally wide range. The telephoto reach gives you the freedom to capture subjects from a considerable distance, while the 28mm wide-angle makes it easy to shoot sweeping landscapes, large groups of people and tall buildings.