Digital Marketing Executive (SEO, SEM, EMM, SMM)

Asking Price:
Tk. 25,000

Member since 04 Oct 2017
Badda, Dhaka
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Not offered
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    Category: Everything Else > JOBS > Vacancies > Marketing & PR > Digital Marketing Executive (SEO, SEM, EMM, SMM)

    DESCRIPTION ( Digital Marketing Executive (SEO, SEM, EMM, SMM) )

    Job Description / Responsibility
    • Maintaining client's social media presence across all digital channels
    • Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information

    • Identify trends and insights, and optimize spend and performance based on the insights
    • Keyword Research and Analysis, On-Page Optimization Analysis, Keyword Competition Analysis, Site Inbound Links Analysis, Site Link Popularity Analysis, Link building, Site Content Analysis.
    • Keyword Density Analysis, Search Engine View of Site pages, Indexation of Website Pages
    Site Ranking for Keywords, Competitors Ranking for Keywords, Full On-Page Optimization (Meta tags - Keywords. Title, Description, Alt, titles, Anchor text, footer, etc)

    • Site Submission to Free Directories, Article writing and submissions, Social Bookmarking of site pages
    • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

    • Ability to develop a website traffic plan and create goals and benchmarks to meet. Plan, execute, and measure experiments and conversion tests

    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

    • Forecast marketing campaign growth and ROI for marketing campaigns. Manage email and social media marketing campaigns
    • Collaborate with internal teams to create landing pages and optimize user experience

    • Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyze content success

    • Use Google Analytics, Google Ad Words, and other relevant sites. Drive traffic to company pages

    • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Be highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

    • Ability to manage art and copy writing professionals (outsourcing were needed)

    • Creates engaging written, graphic, and video content while staying up-to-date on latest marketing technologies and social media.

    • Bachelor Degree (Preferably in Advertising or Marketing).

    • Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends etc.)

    • Working knowledge of ad serving tools (e.g., DART, Atlas)

    • Experience in setting up and optimizing Google Adwords campaigns

    • Strong analytical skills and data-driven thinking

    • Knowledge and experience on PPC, Google AdWords, Content Management Systems, Photoshop, Facebook, Twitter, MS office, MS Excel.

    Experience Requirements
    • At least 4 year(s)
    • The applicants should have experience in the following area(s):
    Marketing, Brand Planning/Development, Advertising & Promotion, Market Research
    • The applicants should have experience in the following business area(s):
    Advertising Agency, E-commerce, Multinational Companies, Education Consultancy, Software Company

    Job Requirements
    • Age At least 26 year(s)
    • Minimum 4 Years of Experience in the relevant field.
    • Strong Written and Verbal Communication Skills
    • Proven working experience in a leading digital marketing agency.
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
    • Experience in optimizing landing pages and user funnels.
    • Ability to perform Digital World Integrated Marketing Communication Plan.

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