Samsung 55" AU7700 4K UHD Smart TV (2021)
Open up your smart 4K experience
Fine tuned colour for a vibrant, lifelike picture
PurColour makes watching films feel almost like you're there. It enables the TV to express a huge range of colours for optimal picture performance, and an immersive viewing experience.
Feel lifelike shade of colour as intended in powerful 4K
Crystal Processor 4K
Powerful 4K upscaling ensures you get up to 4K resolution for the content you love. You'll also experience more lifelike colour expressions due to its sophisticated colour mapping technology.
Feel the reality of 4K UHD Resolution
4K UHD TV goes beyond regular FHD with 4x more pixels, offering your eyes the sharp and crisp images they deserve. Now you can see even the small details in the scene.
See dark and light in every scene
High Dynamic Range increases the range of light levels on your TV so you can enjoy an enormous spectrum of colours and all the visual details, in even the darkest scenes.
* Viewing experience may vary according to types of content and format.
EMI Facility Available ( Condition Apply )
No Cost EMI starts from ₹ 8250/ month.
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Screen Size 55inch
Resolution 3,840 x 2,160
Refresh Rate 60Hz/50Hz
Picture Engine Crystal Processor 4K
HDR (High Dynamic Range) HDR
HDR 10+ Support
Contrast Mega Contrast
Film Mode Yes
Response Time 8ms
Natural Mode Support Yes
Speaker Type 2CH
Bluetooth Audio Yes
Operating System Tizen
Web Browser Yes